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Maastricht Center for Responsible Retailing (CRRUM)

From Purpose to Performance: generating knowledge that will help retailers, manufacturers, consumers and society to find the right balance, along three specific pillars: Serving Customers, Caring for the Planet, and Protecting the Customer

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Research

Through our research we shed light on a variety of topics in the responsible retailing domain. Our research is built around three pillars: Serving Customers, Caring for the Planet and Protecting the Customer.

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For an overview of recent research insights, click below to read more:

News & Events

Symposium Responsible Retailing

On Friday October 11 2024, CRRUM hosted the inaugural symposium on responsible retailing at the School of Business and Economics (SBE) in Maastricht.

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We were honored to welcome four top international academic speakers: Katrijn Gielens (UNC Flager Business School), Jonne Guyt (University of Amsterdam), Ilona de Hooge (Wageningen University) and Kelly D. Martin (Colorado State). They were joined by Maron van der Krieken (bol.com) and Magnus Dorsch (ABOUTYOU), who offered a practical perspective on the topic. Read on to find a recap of the day.

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